DIGITAL MARKETING MANAGEMENT STRATEGIES IN COMPETITIVE MARKETS

Abstract

Digital marketing management methods are essential for giving businesses a competitive edge and long-term success in today’s very dynamic and crowded commercial climate. Rapid technology breakthroughs, changing customer tastes, and heightened corporate competition are characteristics of competitive marketplaces. This research looks at the management techniques and strategic frameworks used by businesses to boost consumer interaction, increase their online presence, and boost productivity. As crucial elements of efficient digital marketing management, it emphasizes the integration of data-driven decision-making, content marketing, SEO, social media marketing, pay-per-click advertising, and marketing automation.